10 Marketing Trends you should care about in 2018

Over the last few years, new trends have emerged that have had an enormous influence on how marketing organizations collaborate, communicate, innovate, and evolve. As digital marketers, we live in a fast-paced world where the rules and strategies change on a daily basis. One minute you think you have nailed the YouTube algorithm and the next, you are pulling your hair out wondering why your video content isn't getting enough views.

"Adopting a healthy lifestyle in the workplace"

As we all know, jobs in tech require long hours and a strenuous workload, especially, if we are just beginning with a start-up company. Some of us have kids, some are married, some live alone, but whichever one it is that we come home to, we always find that maintaining a healthy lifestyle, while balancing work and a personal life can be very difficult to maintain. Two areas of focus that can help us all create a healthier work environment includes increasing physical activity and being mindful of our nutrition practices in the office.

Creating Impact Across the Globe through TechWomen

Creating Impact Across the Globe through TechWomen

Women around the world have made remarkable strides – socially, economically and academically. However, there is still a long way to go. Cultural barriers hinder women’s presence and advancement as an entrepreneur and in the STEM fields. This is a global issue, happening in our own backyard but also in the Middle East, Africa and Asia. As director of the TechWomen program, I have the privilege to work with the very women who are defying the stereotypes and obstacles. These women are empowered to make a greater impact by tackling socioeconomic challenges in their own communities